In the days before the internet, marketing involved a one-way approach wherein people who had something to sell, would directly approach the customer via print services, television or radio telecommunication. But the internet has made a new type of marketing, called digital marketing to overthrow the previous marketing approaches. The global web index estimated that a little more than 50 percent of people researched the products online before purchasing them in 2018.
Digital marketing has a growth curve that is indistinguishable from that of the technology that it uses to make this process possible. The first clickable banner ad, “You will” developed by AT&T, went live on the internet in 1994 and in the first 4 months, 44 percent of users online who saw the ad clicked on it. This and other digital marketing strategies followed from this point in time.
The term Digital marketing is now associated with many things. Search engine optimization(SEO) involves the process of increasing organic web traffic to a particular site. search engine marketing(SEM) also known as PPC(pay per click) marketing involves the purchase of ad space important, visible positions on top search results pages and websites. social media marketing, and content marketing. Automotive manufacturing companies that want to increase their sales can now use these strategies. They help in making their product more known to the public and also keep the public engaged enough to find more about the product.
Automotive manufacturing involves a lot of design and analysis. This includes the use of some expensive and high tech software solutions to the industry problems automotive manufacturing industries face. Automotive manufacturing companies also deal with many other industries and this business to business(B2B) interaction is complicated. The original equipment manufacturers(OEMs) can only finalize deals after they have met the array of requirements that are set sometimes by the company and sometimes by the government. Thus knowledge of digital marketing also helps in getting the best services from the required industries.
Following are the digital marketing services that automotive manufacturers use to help themselves to grow their business in their day to day time.
Automotive Search Engine Optimization
Since automotive manufacturing companies know buyers of all kinds rely on the internet to research their interested piece of automotive, automotive manufacturing companies now invest in getting their employees to research into automotive SEO. These tech employees incorporate the right keywords and meta descriptions on the page. This makes the search engine crawling mechanism to rank the company website on its top results. With the digital marketing tool of SEO, the automotive industry can optimize anything from website copy to ad campaigns, to social media posts.
Source: Digital Marketing Service For Auto Manufacturing Companies
Nextbrain Technologies 